Pruvve: A Gadget Marketplace That Helps You Decide
The Problem
There's a trusted place to buy almost anything. Clothes, food, furniture — you know where to go. Gadgets are the exception. When it's time for a new phone or laptop, people bounce between random vendors, marketplaces, and “which one should I buy?” texts, never fully sure they got the right thing at the right price.
The result is that the actual hard part of buying a gadget — deciding which one — gets left to the buyer alone, with spec sheets they can't read and options that all look the same. Something that should feel exciting ends up feeling like a gamble.
The Approach
I designed Pruvve around decision support. Comparison sits next to Buy, categories work for people who know either the product or the goal, and specifications are shown visually instead of buried in long lists.
The same principle carries from onboarding to order confirmation: each screen should make the next decision clearer.
Onboarding
Three quick screens to set expectations — shop by product or by lifestyle, see specs you can actually read, track your orders easily. Short on purpose. Enough to know what Pruvve does and get in.
Category
This is the core idea. Most stores sort gadgets by type — phones, laptops, headphones. That works if you already know what you want. But a lot of people don't. They know they want to start a gaming setup, begin making content, or kit out for school. They know the goal, not the gear. So Pruvve has two front doors. Product, for when you know the item. Lifestyle, for when you know the goal but not the gear — Gaming Setup, Content Creator, Student Essentials. Same store, two ways to walk in.
Discovery
Home and search keep things moving. Home shows what's on offer with every category one tap away. Search remembers what you looked for, surfaces what's trending while you think, and gets you to results fast.
Product Page
This page stays plain — clear specs, clear price, real photos. The detail that matters most is that Compare sits right beside Buy. Most stores want the sale now. Pruvve would rather you be sure.
Compare
This is what Pruvve is really for. Pick two gadgets and see them side by side — performance, display, camera, battery — laid out visually so you can tell which is better at a glance, without decoding a spec sheet. It turns "I think this one's better" into "I can see it is." This is the screen I spent the most time on.
Checkout
The expected stuff, done properly. A clean cart, a simple checkout, saved address and payment. No surprises, no extra steps. If the platform doesn't need it, the user doesn't see it.
Post-Purchase
What I Learned
A gadget store's real job isn't to sell you something. It's to help you be sure. You can see it across Pruvve — Compare sits next to Buy, specs and prices stay plain, the product page never oversells. You buy once and don't second-guess.